Product Evaluation

This review was conducted by:
THE SUPPORT AMERICAN MADE EVALUATION AND ASSESSMENT GROUP from Southwest Missouri Univeristy.
The purpose of this review is to present a profile of the risks and potential of both product and venture. The format is biased toward new products and new ventures. The Support American Made Evaluation and Assessment format is the product of l8 year's experience and research. A copy of the entire report is available upon request.

Date: August 24, l998
Product No: 1777
Product: Natural Progesterone Cream
Firm: Sarati International, Inc.
Prepared by:

1. Legality: In terms of applicable laws, product liability, regulations, product standards this product has no problems.
2. Safety: Considering potential hazards and side effects, use will be very safe under all conditions, including misuse.
3. Environmental Impact: In terms of pollution, litter, misuse of natural resources, etc., use will have no effect on the environment.
4. Societal Impact: In terms of the impact (benefit) upon the general welfare of society, use will have a positive benefit to society.
5. Functional Feasibility: In terms of intended functions, will it actually do what it is intended to do? This product will work no changes necessary.
6. Production Feasibility: With regard to technical processes or equipment required for production, this product will have only minor problems.
7. Stage of Commercialization: Based on available information, this product is an established product; no changes/testing required.
8. Investment Costs: The amount of capital needed for successful commercialization is likely to be NA - product established.
9. Marketing Research: The marketing research required for commercialization is likely to be relatively easy, simple and inexpensive.
10. Research and Development: The research and development yet to be done on this product is.NA - product established.
11. Potential Market: The total market for products of this type might be very large - extensive national and possible international market.
12. Potential Sales: Expected sales of this product might be medium - economies of large scale are possible.
13. Trend of Demand: The market demand for products of this type appears to be rapidly expanding - significant growth opportunity.
14. Product Life Cycle: This product's life cycle is likely to be more than ten years.
15. Use Pattern Compatibility: Compatibility with existing attitudes and methods of use is very high - will give market acceptance a strong boost.
16. Learning: The amount of learning required for correct use is low - minimal instructions needed.
17. Need: The level of need filled or utility provided by this product is high - fulfills either basic psychological or physical needs.
18. Dependence: The degree to which the sale or use of this product is dependent upon the purchase or ownership of other products, processes or systems is very low - complete market control.
19. Visibility: The advantages and benefits of this product are visible - easily communicated.
20. Promotion: The costs and effort required to promote advantages, features and benefits are likely to be very low - relative to expected sales.
21. Distribution: The cost and difficulty of establishing distribution channels are likely to be NA - product established.
22. Service: The cost and difficult associated with providing product service are likely to be … does not apply.
23. Appearance: Relative to competition and/or substitutes, appearance is likely to be perceived by potential customers as very superior - has strong customer appeal.
24. Function: Relative to competition and/or substitutes, performance of this product is likely to be perceived as superior - a noticeable improvement and competitive advantage.
25. Price: Relative to competition and/or substitute products, price is likely to be lower - a competitive advantage.
26. Existing Competition: Existing direct and indirect competition for this product appears to be moderate - market penetration can be gained with reasonable effort & expense.
27. New Competition: Competition from new entrants or competitive reaction is expected to be moderate - market share can be maintained.
28. Technology Transfer: The potential for technology transfer (licensing) of this product is good - worth some personal effort.
29. New Venture: The potential for using this product to start a new business venture is good - might attract informal smaller investors.
30. Channels-Promotional Requirements: In terms of promotional efforts, especially point of purchase required to support sales, this product is best suited to mass merchandisers; will require little or no support.
31. Production Capability: Information supplied by this firm indicates that it is capable of producing very high volume; appropriate for national mass distribution.
32. Product Quality Control: Has this firm implemented proper quality control measures and/or demonstrated the ability to assure reliability of quality over an extended period of time? Information indicates this firm is well above average; consistently high quality expected.
33. Product Overall State of Readiness: All things considered, this product appears to be ready for the market, few, if any, changes needed

Recommendation: This product is recommended and ready for mass merchandise distribution